LAWSEO decision aid

SEO investment brief

Decide what evidence and preparation your firm needs before expanding SEO. This is a planning aid, not a forecast, ranking score or authorization to spend.

Entries stay in this page’s memory; nothing is submitted or automatically saved. Download the brief or print it before closing. Do not enter client names, case details, passwords or account secrets.

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One service, market and reader need

Review owner or role

Decision date

Demand fits the service

Name the service and market. Record relevant query or intake evidence, its source and observation date.

Current findingEvidence and date, or the next check needed

A green check means this finding has a written record. It does not mean the constraint is resolved.

The firm can respond

Record the intake owner, working contact route and capacity for the work being promoted.

Current findingEvidence and date, or the next check needed

A green check means this finding has a written record. It does not mean the constraint is resolved.

The page supports the task

Record a relevant page, its information gap and the actual phone/contact checks performed.

Current findingEvidence and date, or the next check needed

A green check means this finding has a written record. It does not mean the constraint is resolved.

Outcomes can be distinguished

Name the baseline period, inquiry definition and separate records for actions, qualification and engagement.

Current findingEvidence and date, or the next check needed

A green check means this finding has a written record. It does not mean the constraint is resolved.

Resources and ownership are agreed

Record the spending/time limit, reviewer and ownership of the work and accounts.

Current findingEvidence and date, or the next check needed

A green check means this finding has a written record. It does not mean the constraint is resolved.

Baseline and observation windowSpending and staff-time limitContinue, revise or stop criteria

Gather the missing evidence

Unknown findings remain open.

A supported brief is ready for discussion, not proof that SEO will be profitable. Keep outcome observations separate from completion of this review.

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