Services
Outrank the competition and dominate online.
Our mission: drive more leads, clients, and online dominance for your law practice.
Search Engine Optimization (SEO) for Attorneys
SEO for Attorneys
Achieve top Google rankings for the keywords that matter most to your practice. We’ve spent decades mastering legal SEO, helping law firms (from personal injury lawyers to criminal defense attorneys) rise to the top of search results. Our strategic, white-hat SEO techniques are tailored to the unique challenges of the legal industry – resulting in higher visibility, more qualified leads, and sustained firm growth. We focus on what brings you cases: getting your firm in front of people actively searching for legal help.
Key benefits
Custom Keyword Strategy
In-depth research targeting high-value legal search terms (e.g. “[Your City] [Practice Area] lawyer”) to capture ready-to-hire prospects.
On-Page & Technical Optimization
Comprehensive site audit and fixes (fast load speeds, mobile-friendly design, schema markup for legal services) plus optimization of titles, meta descriptions, and content on every important page.
Content & SEO Alignment
Guidance on content creation for practice area pages and blogs that establish your expertise and rank highly for common client questions.
Competitive Edge
Ongoing competitor analysis and SEO adjustments to ensure your firm outranks local rivals for key legal queries.
Transparent Reporting
Detailed monthly reports showing rising rankings, traffic growth, and lead improvements – so you see the ROI in real client inquiries.
Local SEO & Google My Business Optimization
Dominate the local search results and Google Maps pack where clients search for attorneys “near me.” Our local SEO service makes sure your law firm is the obvious choice in your area. From optimizing your Google My Business profile to building local authority, we help you capture more local clients and referrals.
Key benefits
Google My Business (GMB) Boost
Complete setup and optimization of your GMB profile (now Google Business Profile) – ensuring accurate info, engaging photos, and the right categories so you shine in local map results.
Local Citation Building
Listing your firm on all relevant legal and local directories (Yelp, Avvo, Justia, FindLaw, etc.) with consistent NAP (Name, Address, Phone) to strengthen your presence across the web.
Reputation Management
Strategies to generate 5-star client reviews and respond to feedback, building trust for anyone who finds you online.
Geo-Targeted Content
Creation of location-specific pages or blog posts (covering local laws or news) to improve your visibility for searches in your city or region.
3-Pack Domination
Ongoing local ranking optimization to land your firm in Google’s coveted local 3-pack, driving a surge of calls and consultation requests from nearby prospects.
White Label SEO for Legal Industry Partners
Are you an agency or consultant serving law firms? Leverage our expertise under your own brand. We offer White Label SEO services that deliver our proven results while you take the credit. Backed by Todd Stager’s decades of experience in legal SEO, we become your behind-the-scenes team – executing advanced SEO for attorneys on your behalf seamlessly and confidentially.
Key benefits
Fully Managed SEO Fulfillment
We handle all aspects of SEO (strategy, on-page, off-page, content recommendations) for your attorney clients, acting as your in-house team.
Branded Reporting
Detailed SEO audits and monthly performance reports with your logo and branding, ready to share with clients – showcasing ranking improvements and traffic growth without revealing our involvement.
Dedicated SEO Experts
An experienced team that understands the legal niche deeply (from personal injury to corporate law SEO), ensuring your clients get top-tier results without you having to become an SEO expert.
Scalable & Confidential
Scale your agency’s offerings with confidence – our white-label services come with non-disclosure assurances, so your clients remain yours and only see you as the hero delivering stellar results.
Website Authority & Link Building
In the competitive legal market, authority is everything. We turbocharge your website’s authority with powerful link building strategies that push your firm to the top of search rankings. Our team secures high-quality, relevant backlinks that Google loves – boosting your credibility in the eyes of search engines and clients alike. No generic link schemes here; we use a balanced approach that’s tailored for law firms, mixing ultra-authoritative links with a diverse backlink profile.
Key benefits
Guest Posts on Legal Sites
We write and place authoritative articles on reputable legal blogs and publications, earning you high-value backlinks and positioning you as a thought leader in your practice area.
Authority Backlinks (.GOV/.EDU)
Leverage our network to acquire rare and powerful .gov and .edu links, signaling trust and expertise to search engines (a huge competitive advantage for attorneys).
Niche Edits & Contextual Links
Insertion of your firm’s link into existing high-traffic, relevant articles (with permission), driving link equity and referral traffic from content already loved by Google.
Private Blog Network (PBN) Strategy
For firms in ultra-competitive niches, we offer carefully-managed PBN links to give an extra ranking boost – executed with caution and expertise to ensure safety and effectiveness.
Web 2.0 & Diversity Links
Creation of supporting content on Web 2.0 platforms and high-quality blog comments in legal forums to diversify your backlink profile naturally, rounding out your site’s authority and preventing over-reliance on any single link type.
Content Production & Publishing
Engage and educate your audience with compelling content that turns readers into clients. Our content team understands the legal industry inside-out – producing everything from blog posts and articles to videos and infographics that showcase your firm’s expertise. Great content not only improves your SEO (thanks to Google’s emphasis on Expertise and Authority) but also builds trust with potential clients who are researching their legal issues. We handle the entire content process, from creation to publication, so your firm stays visible, relevant, and authoritative.
Key benefits
Legal Blogging & Articles
Professional writers craft SEO-optimized blog posts, case studies, and FAQ articles on topics your potential clients are searching for (e.g. “What to do after a car accident” for personal injury firms). This educates your audience and boosts your search rankings for long-tail keywords.
Video Content Creation
We help produce impactful video content – introductions from attorneys, explainer videos on legal processes, or client testimonial videos – and optimize them for YouTube and your website. Video humanizes your firm and can significantly increase conversion rates.
Influencer Marketing
Strategic collaboration with legal influencers and reputable figures (such as popular legal podcast hosts, YouTube lawyers, or local community leaders) to expand your reach. By having your content shared or endorsed by trusted voices, your firm gains credibility and new audience exposure.
Content Publishing & Promotion
Consistent scheduling and publishing of content across your blog, YouTube channel, and social media. We also promote your content through newsletters and social posts, ensuring it actually reaches and engages your target audience.
Editorial Excellence
Every piece of content goes through rigorous review for legal accuracy, tone, and compliance with ethics guidelines. You present authoritative, polished content that upholds your professional reputation and converts readers into consults.
Outreach Services (Email & Social Outreach)
Achieve top Google rankings for the keywords that matter most to your practice. We’ve spent decades mastering legal SEO, helping law firms (from personal injury lawyers to criminal defense attorneys) rise to the top of search results. Our strategic, white-hat SEO techniques are tailored to the unique challenges of the legal industry – resulting in higher visibility, more qualified leads, and sustained firm growth. We focus on what brings you cases: getting your firm in front of people actively searching for legal help.
Key benefits
Email Marketing & Drip Campaigns
We build and manage targeted email campaigns to keep you in touch with prospects and former clients. From informative newsletters to follow-up sequences for leads, email outreach nurtures contacts until they’re ready to hire you.
Social Media Outreach
Active engagement with your local community on platforms like Facebook and Instagram. We identify and interact with local groups, relevant conversations, and even directly with users who might need legal help – always in a helpful, non-intrusive way that builds goodwill and brand awareness.
Personalized Direct Messaging
Crafting and sending thoughtful, personalized messages via email or social platforms (when appropriate) to prospective clients or referrers. For example, following up with someone who engaged with your content or inquired about your services to gently guide them toward a consultation.
Lead Follow-Up Systems
We set up systems to promptly follow up with every online inquiry or contact. By ensuring no potential client falls through the cracks, your conversion rates improve and you demonstrate top-notch client service from the first interaction.
Media Publications & Digital Press Releases
Get your law firm featured in the press and reap the benefits of elevated prestige and improved SEO. Our team handles media outreach and press release distribution to highlight your firm’s newsworthy achievements (case victories, firm expansions, community involvement, etc.). We’ll craft compelling press releases and work to publish them on high-authority news sites and legal publications. The result? A surge in credibility when clients see you’ve been featured in the media, plus quality backlinks and traffic from news sites.
Key benefits
Press Release Writing
Professionally written press releases that tell your firm’s story in a newsworthy way – whether it’s a landmark case win, a new partner joining, or a charity event your firm sponsors. We ensure the tone and content appeal to journalists and readers alike.
Wide Distribution
We disseminate your press releases through premium channels (including AP News, Law.com, Business Journals and more), putting your news in front of thousands of readers and media outlets. Being “as seen on AP News/Business Insider” instantly sets your firm apart as a trusted authority.
Media Placement & Pitches
Beyond press releases, we pitch your attorneys as expert sources for legal commentary in articles and podcasts. Getting quoted or interviewed in reputable publications elevates your profile and often provides additional backlink SEO value.
Digital PR for SEO
Each publication of your news typically links back to your website. These high-authority backlinks boost your search rankings. Our digital PR strategy aligns with your SEO goals, combining brand building with measurable search engine benefits.
Online Reputation Boost
Consistent media presence builds your firm’s online reputation. Prospective clients researching your name will find news articles and press hits that reinforce that you are respected and credible in the legal field, making them more confident to contact you.
Paid Advertising (PPC & Social Ads Across All Platforms)
When you need immediate lead generation and maximum visibility, our Paid Ads services have you covered. We are experts in high-ROI advertising for lawyers, managing campaigns across Google, social media, and other digital platforms to drive qualified traffic straight to your firm. Our approach is data-driven and aggressive – perfect for competitive legal niches where every click counts. From Google search ads that put you at the top of results tomorrow, to targeted social media campaigns that pinpoint your ideal client, we ensure every advertising dollar turns into tangible results (calls, form fills, consultations).
Key benefits
Google Ads & PPC
Complete management of Google Ads campaigns, including keyword research for expensive legal terms (like “personal injury lawyer near me”), bid optimization, and quality score improvements. We also handle Google Display Network and remarketing ads to keep your firm in front of prospects who have visited your site.
Social Media Advertising
Highly targeted ads on Facebook, Instagram, and LinkedIn to reach the right audience. We design eye-catching ad creatives and copy that speak to specific legal needs (e.g. targeting newly engaged couples for estate planning or local business owners for corporate law services). Our campaigns convert social media users into quality leads by matching messaging to their life situations and interests.
YouTube & Video Ads
Leverage the power of video marketing with YouTube pre-roll ads and social video campaigns. We’ll script and optimize short video ads that grab attention and build trust (imagine a 15-second clip of you introducing your firm or offering a quick legal tip). These are deployed on YouTube, Spotify, and even TikTok – meeting potential clients on every platform they use.
Niche Platforms & Remarketing
We don’t ignore any channel that can bring you cases. Our team can manage ads on Twitter, Reddit, Telegram, and emerging platforms if they fit your audience. We also implement advanced retargeting across all channels – so if someone visits your site or watches your video ad, they’ll continue seeing your firm’s message wherever they go online.
Conversion Tracking & Optimization
Every campaign is continuously monitored and A/B tested. We set up robust conversion tracking (phone call tracking, form submission tracking) to measure results. You receive clear reports showing cost per lead and other KPIs. We relentlessly refine targeting, ad copy, and landing pages to maximize your ROI – ensuring your ad budget directly translates into new client sign-ups.
TV Advertising (Streaming/CTV Campaigns)
Take your firm’s message to the big screen – no traditional cable required. We offer Streaming TV advertising (OTT/CTV) services to get your commercials in front of cord-cutters and on-demand viewers. Imagine your firm’s ad appearing on Hulu, Roku, YouTube TV, or other popular streaming platforms during prime time. We combine the storytelling power of television with the precision targeting and analytics of digital marketing. The result is a modern TV campaign that boosts brand awareness and drives more consultations, all while targeting only the viewers most likely to need your legal services.
Key benefits
Compelling Ad Creation
Our creative team will help storyboard and produce a professional TV commercial spotlighting your firm’s strengths (or we’ll collaborate with your existing video producers). From persuasive scripts to high-quality visuals, we ensure your message resonates in a 15, 30, or 60-second spot.
Targeted Streaming Placement
We identify the best streaming platforms for your audience and handle all media buying. Your ads can be targeted by geography (only people in your city/region), demographics, interests, or even by shows/genres. Every dollar is focused on reaching potential clients, unlike traditional broad TV ads.
Integrated Campaign Strategy
We often synchronize streaming ads with your other marketing efforts – for example, someone who sees your TV ad might also get a follow-up YouTube or Facebook ad, creating multiple touchpoints. This integrated approach reinforces your firm’s name and maximizes recall when that person needs a lawyer.
Analytics & Adjustments
With connected TV, we get access to performance data unthinkable in old TV advertising. You’ll receive reports on impressions, completion rates (how many watched your ad fully), and even actions taken (visiting your website after seeing the ad). We use these insights to tweak your campaign for even better results, ensuring your TV ads are not just seen but also drive engagement.
Brand Authority
Simply put, appearing on TV (even via streaming) elevates your firm’s stature. It conveys success and trust. Clients often mention “I saw you on TV!” which can be the credibility push that wins the call. We make TV advertising efficient and effective so you can enjoy these benefits without the typical huge TV ad spend.
Web Design & Rebranding Services
First impressions matter – especially online. Our web design and rebranding services ensure that your law firm’s website and brand image inspire trust, professionalism, and action. Whether you’re a new firm needing a website that stands out, or an established practice ready for a brand refresh, we have you covered. We build modern, mobile-responsive websites that not only look impressive but are strategically designed to convert visitors into clients. Plus, as SEO experts, we bake optimization into every site from the ground up, so you launch with a head start in Google rankings.
Key benefits
Custom Law Firm Websites
Complete website design and development tailored to the legal industry. We highlight your practice areas, attorney bios, and client testimonials in a compelling layout. Every site is unique to your firm’s brand and is easy for you to update as your firm grows.
Conversion-Optimized Layouts
We use proven design principles to turn clicks into clients – prominent contact forms and phone numbers on every page, clear calls-to-action (“Schedule a Free Consultation” buttons), and trust elements like badges or awards. Your site will actively drive visitors to reach out for help.
Mobile & SEO Friendly
Our sites are fully responsive (looking great on phones and tablets) and technically optimized (fast load times, clean code, secure HTTPS, and on-page SEO best practices). This means Google will favor your site, and potential clients won’t bounce due to a poor user experience.
Rebranding & Logo Design:
If your firm is rebranding or just starting out, we provide branding services including logo design, color scheme selection, and overall brand messaging. Present a fresh, cohesive brand image that differentiates your firm – whether you’re aiming for modern and cutting-edge or classic and authoritative.
Seamless Migration & Launch
If you have an existing website, we handle the redesign with zero downtime and no loss of SEO rankings. Our team meticulously migrates content, sets up proper 301 redirects, and tests everything so that when your new site goes live, it’s a smooth transition that only boosts your online performance.
Service Offerings
Ready to grow your law firm?
With LawSEO, you get a battle-tested team (led by a true SEO veteran) committed to your success. All our services are available on-demand, but when combined into a comprehensive strategy, they deliver exponential results.
Every engagement begins with a thorough audit of your online presence, so we can identify exactly what will drive the most growth for your firm. Experience the power of legal marketing done right – dominate search rankings, fill your pipeline with qualified leads, and build an unshakeable online authority.
Contact us today to create a custom strategy that will take your law firm to the next level.
Social Media Management (Facebook, Instagram, LinkedIn)
Social Media Management
Consistent media presence builds your firm’s online reputation. Prospective clients researching your name will find news articles and press hits that reinforce that you are respected and credible in the legal field, making them more confident to contact you.
Key benefits
Strategic Content Planning
We develop a custom social media calendar tailored to your practice. Whether it’s sharing legal tips, success stories, client testimonials, or behind-the-scenes firm culture, we post content that resonates with your target audience and showcases your expertise.
Profile Optimization
Complete setup and optimization of your profiles on Facebook, Instagram, LinkedIn (and Twitter or others as needed) – with professional graphics, engaging bios, and accurate info – ensuring a cohesive and professional brand image across platforms.
Audience Engagement
Our team actively engages with your followers and relevant users by responding to comments and messages, and participating in discussions (for example, addressing common legal questions in community groups). Prompt, genuine engagement builds trust and encourages word-of-mouth referrals.
Follower Growth Campaigns
Implementing tactics to grow your follower base with real, relevant people. This includes targeted promotions (like a free consultation giveaway or informative webinar), hashtag strategies on Instagram, and LinkedIn networking to connect with local professionals and potential clients.
Analytics & Refinement
Monthly social media performance reports tracking follower growth, post engagement, and click-throughs to your website. We use these insights to continually refine the content strategy – doubling down on what works to generate inquiries via social channels.