Blog

Legal Marketing Insights

AI Overviews for law firms: seven essential checks, illustrated with a search summary and linked web pages.
October 8, 2026
Search Engine Optimization, Artificial Intelligence
AI Overviews for Law Firms: 7 Essential Checks
See how to inspect a real AI Overview, verify its sources and choose a useful improvement for your law firm’s website. Includes a practical action checklist and guidance for measuring visibility separately from inquiries.

Read More

State law pages on a research monitor
October 4, 2026
Search Engine Optimization
4 Official State Law Pages Lawyers Should Open First
Start at the four official state pages: legislature codes, court opinions, bar verification, and judicial law libraries. Practical verification steps and…

Read More

SEO timeline analytics screens in legal workspace
September 27, 2026
Search Engine Optimization
Founder Led U.S. Law Firm SEO Timeline: Ethics, KPIs, 4–12 Months
Founder led, month-by-month SEO timeline for U.S. law firms: technical fixes first, ethics-safe local tactics, and KPI checkpoints from 30 to 365 days.

Read More

Scholarship administration office with award materials
September 20, 2026
Search Engine Optimization
Save $1,000: Why Scholarship Links Rarely Work for Law Firms
Most law firms should avoid scholarship link campaigns in 2026. Read an ethics-first playbook on when a small scholarship makes sense and higher-ROI…

Read More

Backlink audit workspace with disavow file
September 19, 2026
Search Engine Optimization
Five Steps to Safely Disavow Spam Links for Law Firms, Todd Stager
Todd Stager’s risk averse five step process helps law firms audit backlinks, log outreach, and safely disavow spam without losing good links.

Read More

Legal remarketing compliance campaign review display
September 18, 2026
Search Engine Optimization
Stop Risk: Ethics First Remarketing for Law Firms That Meets ABA Rules
Ethics first playbook for law firms: cookie resistant remarketing that meets ABA/state bar rules, limits ad frequency, and protects clients.

Read More

Anonymous map review interface with bold article title
September 17, 2026
Search Engine Optimization
Ethics First Apple Maps Fix: Control Reviews in Days for Law Firms
Claim and verify your Apple Business Connect listing in days, identify which site feeds your Apple Maps rating (often Yelp), and run bar compliant review…

Read More

Website budget dashboard in a legal office
September 16, 2026
Search Engine Optimization
3–5 Year Lawyer Website Cost: Total Cost of Ownership and Where to Invest
Real lawyer website cost ranges with 1-year and 3–5 year total ownership figures for solos to multi-office firms. See where to spend for measurable ROI.

Read More

Calculator and coins representing SEO break-even math
September 15, 2026
Search Engine Optimization
Paying $1,500–$6,500 for SEO? U.S. Law Firms’ Break Even Math
Typical U.S. law firm SEO retainers run $1,500–$6,500+. Learn signed case break even math and the monthly deliverables to demand in 2026.

Read More

UET tracking dashboard in legal advertising workstation
September 14, 2026
Search Engine Optimization
Compliance First Bing Ads for Lawyers: Install UET Before Spending
Compliance first playbook for law firms on Microsoft Advertising. Install UET, map conversion values, start bids 15–20% lower, and avoid editorial…

Read More